Advertising & Campaign Creative

Campaign development from concept through to execution. Leading the creation of assets, key visuals, and motion design, spanning digital content, Out-of-Home, Digital Out-of-Home, Social Media, and Display. Delivering a cohesive visual system that was rolled out across international locations, ensuring consistency, adaptability, and strong brand storytelling across all diverse platforms and markets.

Amazon Transport Sustainability
Supporting Amazon’s rollout of 10,000+ new low-emission delivery vehicles across Europe with clear, engaging visual storytelling.

Amazon Packaging Sustainability
Communicating Amazon’s mission to reduce packaging waste by 50%, through simple, impactful design and animation.

This project showcases my work in advertising, art direction and campaign design created in collaboration with Joint London. Across film, digital, social and OOH/DOOH, I helped develop and deliver integrated campaigns with strong visual identity and clear creative direction.

My role combined concept development, design direction and motion design, ensuring each campaign had a cohesive look and feel across every channel. I created key visuals, designed campaign systems and produced motion assets optimised for digital, broadcast and outdoor formats.

Working closely with creative teams, creative directors and producers, I helped carry ideas from early concept through final delivery, building campaigns that were visually consistent, culturally relevant and built to perform across fast-moving platforms.

The campaign highlights a mix of brand storytelling, visual design and applied motion, demonstrating how thoughtful craft can elevate advertising and make campaigns more distinctive and memorable.