Great British Bake Off Logo Designed by Jon Shore (2011)
Logo Design and Creative Direction
by Jon shore
In 2011, Jon Shore created the Great British Bake Off logo, grounding the identity in nostalgia and early 20th-century Britain.
Victorian ornamental swirls combined with structured Art Deco typography to evoke warmth, tradition, and a pre-war sense of optimism. The producers felt it immediately captured the spirit of the show. The logo has remained central to the Bake Off brand ever since.
by Jon shore
In 2011, Jon Shore created the Great British Bake Off logo, grounding the identity in nostalgia and early 20th-century Britain.
Victorian ornamental swirls combined with structured Art Deco typography to evoke warmth, tradition, and a pre-war sense of optimism. The producers felt it immediately captured the spirit of the show. The logo has remained central to the Bake Off brand ever since.
AgencyLove Productions
ClientChannel 4
ClientChannel 4
FAQ
Who designed the Great British Bake Off logo?
The Great British Bake Off logo was designed by Jon Shore in 2011 for the show’s second year.
What inspired the Bake Off logo design?Jon Shore drew inspiration from early 20th-century British nostalgia, blending Victorian decorative elements with Art Deco typography to reflect warmth, tradition and comfort.
When was the Great British Bake Off logo created?The logo was created in 2011 and has remained largely unchanged for over a decade.
Design: Jon Shore