Branding
Great British Bake Off
Logo / Design / Direction
Great British Bake Off Logo — Designed by Jon Shore (2011)
In 2011, designer Jon Shore created the logo for The Great British Bake Off, grounding the identity in the idea that baking is rooted in nostalgia.
Shore drew inspiration from the early 20th century, a period when British baking became a symbol of comfort, pleasure and family tradition.
Blending Victorian swirls with Art Deco typography, the design evokes the warmth and elegance of a pre-war Britain remembered through its baking rituals.
The producers felt it captured the show’s essence instantly, and the logo has remained central to the Bake Off brand ever since.
Design: Jon Shore
(Jon Shore IMDb)