Great British Bake Off Logo
Designed by Jon Shore (2011)
Logo Design & Creative Direction by Jon Shore
In 2011, designer Jon Shore created the Great British Bake Off logo, grounding the identity in the idea that baking is rooted in nostalgia. Drawing inspiration from early 20th-century Britain, Shore combined Victorian ornamental swirls with confident Art Deco typography to evoke warmth, tradition and a pre-war sense of optimism. The producers felt the design immediately captured the spirit of the show, and the logo has remained central to the Bake Off brand ever since.
Design: Jon Shore
FAQ
Who designed the Great British Bake Off logo?
The Great British Bake Off logo was designed by Jon Shore in 2011 for the show’s second year.
What inspired the Bake Off logo design?
Jon Shore drew inspiration from early 20th-century British nostalgia, blending Victorian
decorative elements with Art Deco typography to reflect warmth, tradition and comfort.
When was the Great British Bake Off logo created?
The logo was created in 2011 and has remained largely unchanged for over a decade.