Brand identity and logo design for Tanooki, an online post-production platform. The icon is a geometric abstraction of the Japanese tanuki’s face markings, a subtle nod to the brand’s name, crafted to convey a sense of established, modern, and tech-focused style. Delivered as a full design system including logo suite, colour palette, typography, UI elements and motion principles.

Tanooki is an online post-production collaboration platform used by editors, directors and producers working across remote workflows. They needed a brand identity that felt established, credible and tech-forward, something that could stand alongside major software platforms while still appealing to the creative teams who use it daily.

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To meet the brief, the design system was built around clarity, confidence and long-term scalability. The goal was to create a brand that feels mature, trustworthy and premium, with a modern aesthetic that avoids short-lived trends while still carrying personality and craft.

The name Tanooki comes from the Japanese tanuki, a raccoon dog associated with cleverness and adaptability. Rather than using a literal character, I created a geometric abstraction of the tanuki’s facial markings. This approach keeps the cultural reference subtle while ensuring the icon remains modern, symbolic and highly functional across digital environments.