TBS Records Brand Identity
Logo Design / Visual Identity / Creative Direction
Designed the logo and full visual identity for TBS Records, an independent Scottish label created in association with The Bothy Studios. The brief was to craft an identity that felt anarchic and energetic, while still carrying the weight and credibility of an established label, something raw and rebellious, yet timeless.
The final identity combines typography, bold shapes and a flexible icon system, giving TBS Records a look that feels both DIY and heritage-driven. The brand needed to work across vinyl sleeves, digital releases, social content and promotional materials, so each asset was designed to scale cleanly from print to screen.
The final identity combines typography, bold shapes and a flexible icon system, giving TBS Records a look that feels both DIY and heritage-driven. The brand needed to work across vinyl sleeves, digital releases, social content and promotional materials, so each asset was designed to scale cleanly from print to screen.
Delivered -
Primary logo and alternate lockups / Icon system and supporting marks / Colour palette and typography / Complete brand kit for print, digital and social / Applied mockups: sleeves, posters, banners and promo assets.
Primary logo and alternate lockups / Icon system and supporting marks / Colour palette and typography / Complete brand kit for print, digital and social / Applied mockups: sleeves, posters, banners and promo assets.
Role -
End-to-end creative direction and design — from concept exploration through to final delivery, ensuring a cohesive, versatile identity across all label touchpoints.
End-to-end creative direction and design — from concept exploration through to final delivery, ensuring a cohesive, versatile identity across all label touchpoints.